In a ‘product-catalog copy’, not only there are introduction and illustrations on the product, there is also inducement to purchase the product. A mere introduction of a product only remains at the ‘stage of feeding knowledge’ that will not incite customers to buy. Only when a product catalog includes a sales strategy can consumers’ interest be aroused.

There are a number of ways to introduce a product or service. From what angle or how to introduce a product in order to be most beneficial to sale and attract consumers to buy? A prospective lock buyer is only concerned with whether the lock ‘can be cut’. You can tell him that a suitable lock is one that is ‘beyond cut’. Using different concepts in pushing sale may bring unexpected sales efficiency.